atf 2013 Opening Keynote to be Delivered by Youku Tudou's Content Chief, Sunny Zhu

Opening Address to be given by Koh Lin-Net, CEO, Media Development Authority of Singapore

The 2013 Asia TV Forum & Market announced today that its opening keynote speech will be delivered by Youku Tudou’s Chief Content Officer, Sunny Xiangyang Zhu.  To be held on 3rd December 2013, it will kick off a 4-day conference programme at Marina Bay Sands Expo and Convention Centre in Singapore.  ATF 2013, Asia’s leading entertainment content market, will be held in conjunction with ScreenSingapore 2013 for the second year running.

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Previously the Chief Editor at Youku, China's leading internet television and video company, Mr Zhu was made Chief Content Officer earlier this year and therefore, responsible for all TV content matters on Youku.com and Tudou.com, be it content acquisition, licensing, productions or investments.  Mr Zhu’s address – titled “Changing The Future of TV Content – Youku Tudou To Build Dreams, Create Awareness and Reward” – will cover updates, copyright and piracy issues as well as content strategy.

SUNNY ZHU, YOUKU TUDOU’S CONTENT CHIEF

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With a combined reach of 400 million unique viewers every month for both websites, and mobile traffic hitting 100 million daily views and growing, Youku Tudou is well on the way to succeeding in its mission to be the primary source of online video content – from user-generated content and self-produced serials to licensed professional content – for Chinese internet users across all internet-enabled devices.  The internet TV giant was created in August 2012, after shareholders of Youku Inc and Tudou Inc approved a merger agreement.

Opening Address by MDA’s CEO
Ms Koh Lin-Net, Chief Executive Officer of the Media Development Authority of Singapore (MDA) will also be giving an opening address, before Mr Zhu’s opening keynote. MDA is a key supporter of ATF and ScreenSingapore 2013.

About Asia Television Forum & Market
Asia Television Forum & Market (ATF) is Asia’s leading entertainment content market, a must-attend international platform for the financing, co-producing, buying and selling of entertainment content across all platforms. Bringing together international sellers and Asia Pacific buyers, ATF is the gateway to Asia’s entertainment content business.

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About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world, generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 34 fully-staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider.

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