Asian Broadcasters Adopt Next Generation News Gathering Solution
Qinghai TV is a Mandarin language broadcaster in the Qinghai province, broadcasting to 5 million consumers in Qinghai. Chongqing TV has over 4 million cable subscribers across the 40 counties of Chongqing in southwest China. These deployments further enhance Ericsson’s position as a market leader for TV solutions in the Asia Pacific region.
"We chose the Voyager II solution to support our live event broadcasting because it offers us the best return on our investment," said Zhao Ping, Director of Technical Center, Qinghai TV. "It gives us a great deal of flexibility both in presentation and delivery, while at the same time allowing us to make efficient use of bandwidth."
"Ericsson has a well established reputation in the Asia Pacific region and its experience in this market makes it the ideal partner for delivering a DSNG solution," said Zhou Xun, Director of Chief Engineer Office, Chongqing TV. "Having worked with Ericsson before we are confident that the Voyager II will allow us to deliver the top quality television experience our consumers want."
Ericsson's Voyager II is a radical new concept from the company that invented the modern DSNG solution over 15 years ago and is the first to harness the power of MPEG-4 AVC 4:2:2 encoding with 10-bit precision and hardware support for resolutions up to 1080p/50/60. It also features a fully functional front panel that provides users with maximum control. Based on industry feedback, it introduces a bottom-up re-engineered hardware and menu structure, allowing fast access to the most common SNG operations, easy monitoring of incoming audio and video signals and operator customization.
"In such a fast moving market, it’s important for broadcasters to be able to deliver the TV experience that consumers demand, not only today but also in the future as the market evolves and moves towards all HD TV," said Mats Olsson, Head of China & North East Asia, Ericsson. "As the Asian television market continues to grow the consumer demand for quality live TV also increases. More than ever, viewers now expect occasions such as large sports events to be available in HD and potentially 3D in the future. The Voyager II DSNG has been specifically designed to allow broadcasters to meet those challenges for years to come."