ARRI ALEXA camera offers native ProRes capture for Final Cut Studio
The ALEXA camera's workflow solution offers native recording of ProRes compressed HD images
"Combining our digital imaging technology directly with ProRes makes the ALEXA camera the highest quality digital camera system available," says Adrian Widera, ARRI Strategic and Business Development. "The simple, immediate access to ProRes brings a whole new level of productivity to the professional motion picture and broadcast market."
"Final Cut is already the first choice of professional video editors," says Richard Townhill, Apple's director of Video Applications Marketing. "By recording directly to ProRes, the new ALEXA camera gives editors the most efficient workflow possible."
The ALEXA camera's workflow solution offers native recording of ProRes compressed HD images onto high performance SxS cards and provides instant access, viewing and editing of images in Apple's Final Cut Pro on Mac desktop and notebook computers. No ingestion or transcoding step is required.
The ARRI ALEXA will be shipping to customers worldwide in June, and is currently being used to shoot the new motion picture "Anonymous" for acclaimed director Roland Emmerich.