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Alhurra TV Goes Live to Middle East With OmniBus Systems iTX

OmniBus iTX Control Desk

LONDON — June 15, 2010 — OmniBus Systems, the award-winning provider of comprehensive broadcast automation, content management and workflow solutions, today announced that Alhurra has migrated to the OmniBus iTX broadcast automation and playout platform for its multi-channel services to the Middle East region and Europe. Alhurra went live with iTX at the beginning of May, delivering three Arabic-language news and information networks — Alhurra, Alhurra-Iraq and Alhurra-Europe — from its headquarters in Springfield, Va.

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Alhurra migrated to OmniBus iTX to provide a streamlined integration of its master control infrastructure and greater workflow efficiency. Configured for three fully redundant SD channels with four ingest and four preview channels, Alhurra's iTX implementation integrates with third-party graphics, asset management and traffic systems. Exchanging data with Alhurra's BroadView traffic system and BitCentral asset management system through a file-based BXF interface, the iTX platform provides a high degree of efficient workflow automation. iTX's ability to incorporate last-minute changes gives Alhurra the opportunity to respond rapidly to breaking news in its 24/7 broadcast schedule.
"Alhurra's implementation of iTX provides the core of an extremely efficient and agile broadcasting operation," said Mike Oldham, OmniBus Systems' CEO. "Because of the responsiveness of the iTX platform, combined with its state-of-the-art automation and ready integration with external systems, Alhurra has been able to achieve a far greater level of productivity, while delivering a more compelling service to its viewers."
OmniBus iTX is the next-generation solution that makes the conventional broadcast automation, master control and playout chain obsolete. Combining and exceeding all the functions of a conventional chain in a single, integrated suite of software applications, iTX is flexible, open and feature-rich and offers a significantly more configurable and responsive end-to-end solution for a wide range of operating environments. With market-beating support for SD and HD formats, and exceptional ability to integrate with third-party systems, iTX delivers the most powerful solution available while significantly reducing the investment required to launch and operate high-quality channels in broadcast, IPTV, mobile TV, disaster recovery and business continuity applications.

About Alhurra Television

Alhurra is broadcast on the Nilesat and Arabsat satellites in the Middle East and the Hotbird satellite system in Europe. Recent surveys of the Middle East by research companies such as ACNielsen show that Alhurra has a weekly reach of an estimated 27 million adults. Alhurra is operated by The Middle East Broadcasting Networks, Inc. (MBN), a non-profit corporation. MBN is financed by the U.S. government through a grant from the Broadcasting Board of Governors (BBG), an independent federal agency. The BBG serves oversight and as a firewall to protect the professional independence and integrity of the broadcasters. For more information on Alhurra, go to

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Alhurra Television

About OmniBus Systems

OmniBus Systems provides broadcasting, cable and satellite organizations with comprehensive automation and media content management solutions that address every area of television-related operations. Its newsroom, content and workflow automation solutions include acquisition and recording of rich media material, low-resolution editing, media asset management and playout. OmniBus is a global company with headquarters in the United Kingdom and the United States and support offices in Malaysia and Singapore. More information is available at

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