deltatre Wins Digital Creativity BAFTA for Coverage of London 2012 Paralympic Games
Channel 4’s Commissioning Editor, James Rutherford, said of the win, 'A large team of people put in a terrific amount of hard work around this project and it’s fabulous they have been recognised on such a prestigious evening.' Rutherford also noted, ‘It was always our ambition to raise the UK’s appreciation of Paralympic sport, but we were staggered by the response from C4’s digital audience. deltatre’s contribution to the success of Channel 4’s Paralympics coverage was integral and hugely appreciated.’
In addition to celebrating deltatre’s role in the design, development and hosting across C4’s website, smartphone Apps and tablet Apps, the award also reflects the sports technology firm’s growing footprint providing engaging content as part of its full service, multi-dimensional sports coverage. This unique end-to-end approach allowed ground breaking workflows across TV and online that helped achieve new traffic records on Channel4.com and the channel’s mobile platform. The day’s editorial agenda was often set online using a combination of social media journalism and audience interaction. deltatre also provided all of C4’s on-screen TV social media – including athlete and audience tweets, polls, photos and trending information.
deltatre’s Creative Director, Steve Boulton, acted as Executive Editor for the Games with responsibilities spanning Editorial, Innovation and Digital Service provision. ‘Having influence across the full breadth of C4’s digital offering, including their technical solution, provided an agility which allowed us to achieve much more than would normally be possible. Our focus was always on telling the true story of the world’s elite Paralympic athletes,’ said Boulton. ‘We are very proud to have been trusted with delivering Channel 4’s Paralympic vision. To be recognised by BAFTA for our Digital Creativity is a tribute to a brilliant and wonderfully committed team.’
Other experience enhancing services that deltatre provided for C4 included:
· a multi-platform Optical Tracking solution for Wheelchair Rugby & Basketball, capable of detecting live impact speeds;
· three additional commentated TV channels for Sky, Virgin, Freesat and Freeview;
· fast turnaround video highlight production;
· deltatre’s ground breaking Diva video player whose unique quad-split functionality allowed viewers to watch all four of C4’s simultaneous video streams at the same time, with the ability to switch between audio feeds.
There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. With staff in Torino, London, Manchester, Lausanne, Paris, New York and Portland, deltatre has over 26 years’ experience at the highest level of international sport. Always striving for the next level of interaction, we consider the future of global sport engagement to be multi-platform and social. Today, the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are. By harnessing our experience, technical skills and passion for sport, we are always one step ahead.