Steve Schklair Appointed CEO of 3ality Digital

The global S3D business is developing rapidly. Many new channels have launched in Europe and North America over the last year, and 3ality Digital’s business has recorded a remarkable 600% growth. This is due largely to demand for use of 3ality Digital’s innovative camera rigs and stereoscopic processors in live television broadcasts, commercials, features and episodic productions. As the sole developer of intelligent systems that combine both software and hardware, 3ality Digital delivers on the “holy grail” of S3D production: near pixel-perfect images in real-time, right from the camera. The company’s systems enable producers to shoot S3D on 2D production schedules, and to achieve uncompromised results with the lowest overall impact on the budget.

“3ality Digital is an amazing company with an international presence and the best team I have ever had the privilege of working with,” Schklair said. “2010 has been a great year for stereoscopic 3D - there have been twice as many movie releases in S3D as last year, and 2011 looks set to rise again by another 50%. There has also been a flurry of S3D television production internationally, particularly in live sport, and 3ality Digital is honoured to have been selected as the production technology powering many ‘firsts’ in the marketplace, ranging from the first live terrestrial broadcast of S3D in Australia, to live S3D cricket in India and the first live broadcast of an NFL game in the US.”

“Our mission is to empower filmmakers and broadcasters with the tools and services to harness the enormous growth of the market,” said 3ality Digital Chairman David Modell, head of the company’s majority shareholder, Modell Ventures. “We believed in that vision when we invested in the company, and we believe that Steve, with support from 3ality Digital COO/CFO Gari Ann Douglass, and Modell Ventures Managing Director Luis Perez, is the right CEO to lead the amazing team at 3ality Digital. I am confident that this team will continue to develop innovative solutions to address the unique problems of S3D content creation, delivery, and exhibition. S3D is a media revolution, and 3ality Digital will remain at its forefront.”

About 3ality Digital

3ality Digital develops enabling technologies to power live-action stereoscopic 3D (S3D) entertainment from image capture through presentation, independent of viewing environment. 3ality Digital’s camera platforms, stereo image processing systems and S3D image scaling technologies are quickly earning a reputation as the “gold standard” for the emerging medium and are rapidly being adapted by broadcasters, production companies, studios and consumer electronics manufacturers. 3ality Digital’s systems are optimised to handle the demands of live S3D broadcast, offering such must-haves as fast set-up, perfectly aligned zooms, accurate imagery right from the camera and automation that reduces the number of required production personnel.
3ality Digital technology has powered a number of live-action firsts including U2 3D, the first movie shot completely in live-action S3D; the first live S3D broadcast of an NFL game (Raiders vs. Chargers, December 4th, 2008); the first live S3D sports broadcast available to consumers, including the 2009 BCS Championship Game, BSkyB’s landmark Manchester United vs. Arsenal soccer broadcast (January 31st, 2010), and the first network hockey telecast ever produced in S3D (New York Rangers vs. Islanders, March 24th 2010 on MSG); the first S3D commercial broadcast on television (Sobe “Lizard Lake”); and the first episode of a scripted television series shot in live-action S3D (Chuck vs. The Third Dimension, aired on NBC on February 2nd, 2009).