Snell Unveils 3D-Ready Systems Across Product Line

Snell's 3D Line Up

Snell today announced that systems across the company's award-winning product portfolio are 3D-ready and already being used to support 3D productions around the world. Equipped to support image processing, live production, automation, workflow control, and distribution within the 3D environment, Snell's 3D-capable systems allow broadcasters to leverage powerful, familiar tools in meeting the rising demand for 3D content. Among the Snell products enabling 3D are the company's Alchemist Ph.C – HD standards converter, Kahuna SD/HD multi-format production switcher, RollCall control and monitoring range, and Morpheus automation.

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Best-of-Breed Live Production, Workflow Control, Automation, Image Processing, and Infrastructure Products Support Smart Launch of 3D Services

"From providing enhanced capabilities targeted to the requirements of 3D production and transmission through to engineering 3D workflows with existing systems, Snell is working with users to provide best-of-breed 3D services with the performance, flexibility, and functionality they expect," said Neil Maycock, chief marketing officer at Snell. "Just as Snell systems support broadcasters' cost-effective migration to HD operations, they now also enable their straightforward, simple, and economical entry into the realm of 3D."

In live 3D production, Snell's Kahuna is the world's first production switcher to offer the capacity to handle stereo video feeds on a single mixer bus, as well as the advanced image calibration required to deliver a quality 3D experience to viewers. At its 2010 NAB Show booth (N1820), Snell will demonstrate the unique 3D features offered within Kahuna.

The Snell range of control and monitoring systems also supports 3D production by enabling the management of parallel signal paths and, in turn, ensuring consistent processing for left and right video feeds. Additionally, Snell's Morpheus automation system is currently deployed within a European 3D transmission center for 3D broadcast productions. As 3D content is taken to air, Morpheus offers advanced features, such as MediaBall™, that allow twin feeds for stereo video to be handled as single events for operations and traffic systems within the facility. Finally, the Alchemist Ph.C – HD played a key role in the broadcast of the RBS 6 Nations Rugby tournament, and international broadcasters will be working with the system for yet another high-profile sports broadcast as they provide 3D coverage of the 2010 FIFA World Cup South Africa™.

About Snell

Snell is a leading innovator in the digital media market. The company provides customers with a comprehensive range of solutions for the creation, management, and distribution of content, as well as the tools necessary to transition seamlessly and cost-effectively to digital, HDTV, and 3Gbp/s operations. Snell's Emmy® Award-winning image processing, live production, automation, and infrastructure technologies provide customers with the ultimate flexibility, operational efficiency, and ROI required in today's multi-screen world. Headquartered in the U.K., Snell serves more than 2,000 active customers in more than 100 countries through a worldwide team of sales and support personnel.

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