SENSIO® Partnerships Come to Fruition

Extensive Range of Market-Leading Products for Premium Quality 3D Broadcasting Showcased at IBC2010

SENSIO® Technologies Inc. yesterday announced that a range of market-leading products, integrating SENSIO 3D technology and enabling the delivery of premium-quality 3D content the length of the broadcast supply chain, will be demonstrated at IBC2010.

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SENSIO® 3D Solutions — Current and Future — Will be Demonstrated With Partners Present at the Amsterdam Show

The acclaimed technology, shortlisted for a 2010 CSI Award in the category of Best 3D TV Technology or Project, can be seen at the stands and in the products of Miranda Technologies (8.B80) and International Datacasting Corporation (1.C29). A demonstration of SENSIO 3D with Teranex Systems Inc. (13.C46) can also be seen at the Teranex stand, and Gennum Corporation will be giving an exclusive demonstration to select invitees.

IBC attendees will be able to judge for themselves how SENSIO 3D renders the best-quality 3D at any bit rate, high or low, making it a format relied upon by equipment manufacturers for broadcast applications from the contribution feed to the final distribution.

"The world's largest manufacturers of broadcast and media products are consistently turning to SENSIO to enable their products for delivery of the highest quality 3D," said Nicholas Routhier, SENSIO president and CEO. "In addition, content producers worldwide trust us to ensure an immersive high-impact 3D experience for their audiences. SENSIO is extremely proud to have been able to secure the confidence of FIFA and be instrumental in the successful delivery of the FIFA World Cup 2010™ in live 3D to cinemas around the world. We are also very happy to have been able to participate in the team that enabled ESPN to pioneer live 3D sports broadcasts and be shortlisted for the IBC2010 Innovation Awards. On-demand 3D, such as live sporting or cultural events, represents an important future revenue stream for content producers, and SENSIO is committed to supporting the development of this market, technologically and commercially, with our SENSIO 3D Live Global Network™ of cinema operators."

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A Vision of the Future

At the show, SENSIO will also be welcoming visitors, by appointment only, to a preview of upcoming applications and technologies.

"SENSIO has developed an expertise in 3D for more than a decade, and we now have a complete range of professional-grade, premium-quality 3D solutions for the broadcast community, including encoding/decoding, signal processing, and 2D-to-3D conversion technology," continued Routhier. "We are very excited about some of the new developments we have in store, and we want industry players and the media to come and see what's next in 3D broadcasting."

About SENSIO Technologies Inc.

With its significant expertise in the field of 3D video, SENSIO develops and markets stereoscopic 3D digital compression, decompression, and display-formatting technologies. Its solutions are deployed on a global scale by content creators, games developers, broadcasters, specialty channels, and digital cinemas, allowing customers to generate substantial additional value-added revenue streams.

Its flagship technology, SENSIO 3D, allows the high-quality distribution of 3D content through conventional 2D broadcast networks (cable, satellite, IP) and playback on any 3D display device, including home theater and digital cinema projectors. This technology and the SENSIO 3D Live Global Network™ of over 700 cinemas in 33 countries have allowed SENSIO to make its mark by enabling broadcast of high-profile live 3D events in cinemas worldwide. SENSIO is listed on the Toronto TSX Venture Exchange. For more information, please visit

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