Mistika Brings Stereo 3D Vision and Creativity to The Look

The Look plans to use Mistika for its Stereo 3D projects and will benefit from the system's DI and 2D capabilities. Mistika's open architecture will also facilitate seamless collaboration with other systems in their existing infrastructure. The Look, which boasts stylish state-of-the-art suites , which include a cinema grading suite with HD projection on to a 4.4m wide screen and multiple grading and online suites, will now be Stereo 3D-capable owing to its investment in Mistika.

Voted as the highest ranked UK Colourist at a boutique facility, The Look's MD & Senior Colourist Thomas Urbye states: “We've been investigating the emerging Stereo 3D market both in the UK and world-wide for the last six months. It appears that it is growing month on month with quality content now being sought, and as such, now seems the perfect time for The Look to make the step in to 3D.” Thomas adds: “It is very important to us that we can rely on a manufacturer who is focused on stereo 3D and has a proven track record of delivering the best 3D toolset, as well as a manufacturer who is working hard to build relationships with production companies, directors and producers. It is the passion, the keenness to listen, and the hard working mentality at SGO which has delivered their industry-leading 3D grading and finishing systems to the marketplace, and I am delighted to start my relationship with the company by purchasing their Mistika system for my facility."

Director of SGO Global Sales & Operations, Geoff Mills confirms: “The Look has become the latest company to join the rapidly growing number of facilities to adopt Mistika as their system of choice for stereoscopic 3D production. This decision once again proves that SGO and Mistika deliver the most compelling solutions in the market and we look forward to working with The Look as they move into the exciting world of stereo 3D.”

In the heart of Soho, The Look provides full picture post services for commercials, television drama and feature films. Recent projects include the highly successful BBC One drama series 'South Riding', which this week was nominated for a BAFTA for Best Photography and Lighting.

About The Look

The Look is recognised as London's only high-end boutique colour grading facility offering a bespoke and highly skilled personal service to some of the industry's top creatives. Services also include conforming, visual effects, finishing and the creation of visually stunning imagery. * Voted as the highest ranked Colourist in the UK from a boutique facility - Televisual 2010 & Selected as one of the Top 10 Craft People for 2010 by Broadcast magazine.

About SGO

SGO is a leading European developer of high-end solutions for the post production and broadcast industries and has been distributing and providing system integration and developing solutions for the film and media industries since 1993. Mistika, SGO's high-end post production system offers a complete solution and industry-leading performance for post production across all genres from advertising, film and TV productions. Customers include Park Road Post Production, BSkyB, Framestore, The Look, Preditors, On Sight, Chroma Film & TV Hamburg, BTV, ATM, Mighty Horn, Hi-Ground Media, Videomedia, Molinare Madrid, Infinia, El Colorado, Thomson Technicolor Madrid, Real Madrid Televisión, PICTORION das werk GmbH, CVisual and OPTIX Post Production Inc., amongst many others.