Mediapro is producing the feature-length documentary “BCN3D”
The resources available to Manuel Huerga for “BCN3D” are at the cutting edge of audiovisual technology and include EPIC network cameras (used in super-productions such as “The hobbit” by Peter Jackson), Technocrane, steadycams, Segways, helicopters, spydercams and computer-generated images: an impressive display hitherto unseen here in Spain for the capture of spectacular images for the documentary.
“BCN3D” is also using the latest stereoscopic technology, as well as transmedia techniques to maximize the project’s impact both on cinema screens as well as TV, Internet, social networking sites, mobile telephones and even videogames via enhanced reality images as well as reaching the target audience via more traditional means (a 3D book or the film in 3DBluRay format).
Mediapro has invested heavily in innovation and technology in the audiovisual industry. It was a pioneer in Europe in the adoption of high definition and is currently one of the leading companies in the use of HD technology.