Live 3D Concerts – a Business Model of the Future?
„With our experienced team we are prepared for upcoming international largescale projects that will enrich the whole 3D industry. We are planning to realize further live 3D productions this year. To develop promising business models we are interested in a large network of different branches“, says Markus Aha, founder and general manager of aha international media.
For this case study aha international media could win over three exceptionally renowned music acts: the Fauré Quartet has been celebrating great success in the international classical music scene for many years. The musicians of Tangologia as well as the dancers of Egotango are known for their capturing Tango performances. For enthusiasts of German Pop music the performance by the „Echo“-nominated Band Luxuslärm shows how touching gentle sounds can be in 3D.
Tilo Krause who has already directed numerous TV shows and classical music concerts could be won over for this project as a particularly experienced video director.
Behind the scenes: expertise and drive
More than any other subject, 3D dominates the international film and media industry today. The third dimension confronts the parties with new challenges: approved standards are losing their validity; new hardware is pressing forward into the market; and technical effort for 3D projects has increased enormously. Against this backdrop, many things must be tested to scout the opportunities of this fascinating medium 3D.
Specialists in production, direction, photography, lightening and sound who are working on this project as well as the involved artists share one passion: they are curious about the new technical opportunities and narrative forms that 3D technology offers. Out of this passion aha international media wants to develop new perspectives for the film, event and media branches.
aha international media
General manager and founder Markus Aha has worked as a freelance video editor and director for more than 20 years. His professional experience embraces feature films, documentaries, TV and commercial productions in Germany and abroad. In 2008, Markus Aha set up the media production company aha international media GmbH in Berlin with focus on film and TV. After a couple of 3D image films and 3D live productions aha international media has built a wide expertise and a skillful team of 3D specialists.