Kraftwerk Relies on WATCHOUT for Stereoscopic 3D and Live Interactivity

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German electro pop pioneers, Kraftwerk will use the dynamic interactive and 3D features of Dataton WATCHOUT™ multi-image and presentation software, for all on-stage digital scenography at their hotly anticipated tours and concerts’ programme throughout 2013.

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Formed in 1970, Kraftwerk began using Stereoscopic 3D for the MoMA concerts and ”Way out West” Swedish Rock Festival in Spring 2012.

WATCHOUT manages projected 3D content on a large stage backdrop creating a powerful abstract presence in front of audiences wearing polarized 3D glasses. Two more WATCHOUT channels feed the flanking LED screens. To create the lighting effects on the four oversized illuminated keyboards, a Pixel-gate LED video controller uses an additional DVI output from the main screen using the WATCHOUT “Tier” feature. The main timeline in WATCHOUT is chasing timecode from Kraftwerk synthesizers (MTC converted into SMPTE). The Kraftwerk synthesizers are also used for live visual interaction controlled via MIDI commands.

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The new features of WATCHOUT version 5 enable live manipulation of content. Media objects can be positioned, rotated and moved in 3D in real-time from external control systems, musical instruments, lightingconsoles, mobile devices and sensors to control on-screen elementssuch as images, video, Stereoscopic 3D movies and live feeds as required.

FredrikSvahnberg, Marketing Director at Dataton says: “Kraftwerk are known for their use of bold graphics and colours. They are using our technology in a very easy to use, yet powerful way to engage audiences around the world. We’re looking forward to seeing Kraftwerk use the new 3D, interactive and dynamic media streaming features of WATCHOUT in 2013 and beyond.”

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Kraftwerk at upcoming Dusseldorf and London concerts 
Several upcoming Kraftwerk concerts will incorporate Stereoscopic 3D effects as well as 3D sound. 
Kraftwerk's first performance in Düsseldorf, Germany since 1991, performances called 1 2 3 4 5 6 7 8 are taking place at the Kunstsammlung Nordrhein-Westfalen Museum,first from January 11 - 13, then 16 - 20. Like the MoMA shows, Kraftwerk will play one album per date and will be accompanied by 3D visuals, which actually involve audiences. Running alongside the performance programme, a photo exhibition, Kraftwerk, runs from January 11 at the Forum Nordrhein-Westfalen Museum.

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In London, Kraftwerk will perform at Tate Modern's cavernous Turbine Hall for eight nights, first from February 6-9, then 11-14, and are their first liveLondon performances since 2004. The band will perform one studio album in full on each night and combine it with visual backdrops, including interactive 3D projections and animation.

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About Dataton
Established in 1973, renowned Swedish show control developer and manufacturer, Dataton this year celebrates its 40th year in business. The company serves its core markets in multi-media entertainment, visitor attractions, digital signage scenography, event production and corporate A/V. The company's flagship products include the award-winning Dataton WATCHOUT™ multi-display production and presentation system as well as the intuitive Dataton PICKUP™ audio guide. The entire range is supported by Dataton’s established global distribution and reseller network.

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