Insight Media Issues Authoritative 3DTV Forecast - 50M Units Expected to be Sold in 2015
Tops-Down and Bottoms-Up approaches
“Insight Media has 10 analysts covering the exploding 3D market,” noted Insight Media President, Chris Chinnock. “We wanted to use the best team in the industry to produce the best 3DTV forecast to date. Our methodology is comprehensive and transparent, so readers can judge if this is indeed a quality piece of work.” Details of the methodology are available on the web site.
The forecast features Insight Media’s unique and proprietary convergence method that includes Tops-Down and Bottoms-Up approaches that are converged, reconciled, adjusted and validated to produce the final forecasts. Expected, optimistic and conservative forecasts are offered in the report.
Regions and Technologies
The report provides 3DTV forecasts by region, with a technology breakdown for each region. The regions and technologies forecasted are shown below.
Rest of World (developed)
Rest of World (undeveloped)
LCD (page flipping)
LCD (Active Retarder)
To provide decision makers with a trustworthy forecast
The Tops-Down analysis includes a determination of the Total Available Market (TAM), adjustment for TVs over 30”, evaluation and selection of penetration rates to model 3DTV acceptance, and the development of intermediate, optimistic, and conservative forecasts.
The Bottoms-Up approach includes a Consumer Expectations Analysis (technology dependent and technology independent), a Price-Performance-Competitiveness analysis and a Market Development analysis.
“The intermediate forecasts produced with these approaches are compared and adjustments made for different rates of adoption by region, distribution or model availability, and other factors,” explained co-lead analyst Norbert Hildebrand. “An interactive validation loop helps insure that all results make sense and can be explained though reasonable arguments.”
“The ultimate objective of this forecast is to provide decision makers with a trustworthy forecast that can help them make business, investment and product planning decisions,” noted co-lead analyst Dale Maunu, “and I think we have achieved our goal.”