Femme Fatale Tour in 3D

Dome provided its HD mobile facility ECHO to 3ality Technica Systems to support the Britney Spears Femme Fatale Tour

The Femme Fatale Tour is the seventh concert tour by American singer Britney Spears, in support of her seventh studio album, Femme Fatale. It was officially announced in March 2011. The show is inspired by the concept of the femme fatale and femme fatales throughout the ages. The setlist was mostly composed by songs from Femme Fatale, although Britney included hits from previous albums for the fans.

advertisement

Fashion designer Zaldy Goco created the costumes. In July 2011, Spears announced plans of playing a South American leg in territories she either had never been to or had not played for a long time. Spears has named the Femme Fatale Tour the best show from her career.

The tour, divided in five segments, portrays a story in which Spears is a secret agent, who is chased by a stalker. The first section features her escaping from prison along with other female inmates. The second segment displays upbeat dance numbers and ends with a performance inspired by Marilyn Monroe. The third section features an Egyptian theme with fireworks and acrobatics. The fourth segment displays energetic routines and motorcycle costumes. The encore begins with a video interlude of Spears capturing the stalker, and is followed by two performances in which she defeats a group of ninjas. The Femme Fatale Tour received mixed reviews from critics. Some described it as her most entertaining show yet and praised Spears's performance, while others criticized her dancing and lack of interaction.

advertisement

Broadcast and 3D recordings
The Femme Fatale Tour grossed $6.2 million in the first ten shows, and was included on Pollstar's Top 100 North American Tours list. On August 12, 2011, Spears announced through her Twitter account that the Toronto shows at the Air Canada Centre would be taped to air on the Epix television channel, and for release on DVD. Within minutes of her announcement, traffic to EPIX social sites doubled and Britney Spears became a worldwide trending topic on Twitter. 3ality Technica filmed the Toronto shows in August 2011 in 2D and 3D, for a special titled Britney Spears: Femme Fatale. Dome provided its HD mobile facility ECHO to 3ality Technica Systems to support the Britney Spears Femme Fatale Tour at the Air Canada Centre in Toronto on August 13th and 14th. The requirement included ten HD Sony cameras that were integrated with five 3ality 3D rigs. Dome also provided full engineering to support the 3ality technical management and production teams. Dome was excited to have the opportunity to work with 3ality Digital, a leader in live-action stereoscopic 3D through the most advanced revolutionary technology available. The 3D show was recorded and will be edited for Blu Ray 3D, as well as sold to EPIX in the US.

advertisement

"As 3ality Technica expands into more markets, we are broadening our outreach with the most innovative partners in the industry." said Lucas Wilson, 3ality Technica’s Director of Business Development. Wilson and 3ality Technica CEO Steve Schklair have a lot to be excited about. OFFHollywood, based in NY, has provided cameras and support for the hit TV series "Blue Bloods" on CBS, the Oscar nominated "Rabbit Hole" starring Nicole Kidman and the upcoming comedy "Our Idiot Brother" starring Paul Rudd. 3ality Technica seeks to be a major player on the east coast with it's live-action steroscopic 3D (S3D) technology. The next generation system is currently used in upcoming films such as Peter Jackson's "The Hobbit: An Unexpected Journey", Bryan Singer's "Jack the Giant Killer" and Sony Picture's "The Amazing Spider-Man" directed by Marc Webb. 3ality's S3D camera systems have worked their magic across all platforms from concerts such as the U2 3D movie to the Super Bowl.

advertisement

Epix president and CEO Mark Greenberg said, "EPIX is dedicated to bringing fans closer to the talent they love and we are pleased to connect this truly iconic American star to her large and passionate fan base." It was her first televised concert since The Onyx Hotel Tour was broadcast on Showtime on March 28, 2004. The show is set to premiere on November 12, 2011 at 20:00 EST (01:00 UTC). On September 9, 2011, it was announced by the BBC that BBC Worldwide had attained distribution rights of the show outside the United States. The 2D version will be available for broadcast from Christmas Eve 2011, with the 3D version available in February 2012. Along with concerts by Alice Cooper and Elbow, the Femme Fatale Tour is going to be one of the first 3D music offerings by the BBC Worldwide, and will be available to broadcasters at the 2011 edition of Mipcom. Two teaser trailers for the show were released on September 13 and October 10, 2011, respectively. The DVD and Blu-ray are set to be released in the United States on November 21, 2011.

About EPIX
EPIX, a joint venture between Viacom Inc., its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and Lionsgate, is a next-generation premium entertainment channel, video-on-demand and online service launched on October 30, 2009. With access to more than 15,000 motion pictures spanning the vast libraries of its partners and other studios, EPIX provides a powerful entertainment experience with more feature films on demand and online and more HD movies than any other service. It is the only premium service providing its entire monthly line-up of new Hollywood titles, classic feature films, original series, music and comedy specials through the linear channel, video-on-demand and online at EpixHD.com, the leading online destination for movies. EPIX has made the commitment to deliver the industry’s most expansive online collection of movies, making more than 3,000 titles available on EpixHD.com. The service is available to over 30 million homes nationwide through distribution partners including Charter Communications, Cox Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink Communications and Verizon FiOS.

advertisement

About 3ality Technica
3ality Technica enables the world to power live-action stereoscopic 3D (S3D) through the most advanced evolutionary technology available. 3ality Digital systems are currently deployed for the productions of Peter Jackson’s THE HOBBIT: An Unexpected Journey, and Bryan Singer’s JACK THE GIANT KILLER. The advanced technology was also employed for Sony Pictures’ THE AMAZING SPIDER-MAN, directed by Marc Webb and is being utilized on THE GREAT GATSBY, directed by Baz Luhrmann. 3ality Technical’s camera platforms are earning a reputation as the “S3D Gold Standard©” for the emerging medium of stereoscopic visualization. 3ality Technica engineered some of the world’s first S3D cinematic and broadcast achievements, including U2 3D (the movie), and the first live S3D broadcasts from the NFL, BCS Championship, BSkyB, the Super Bowl, and NBC television. In broadcast, 3ality Technica is the technology and production systems behind the BSkyB launch of their 3D channel and has been used on a wide range of events including the Isle of Wight Festival, the Ryder Cup, and Champions League Football.

About BBC Worldwide
BBC has launched three incredible new music titles at MIPCOM. The first is Britney Spears’ Femme Fatale Tour. It was shot in August in Toronto Canada and produced by 3ality Technica. Epix will premiere it in the US in November and BBC Worldwide is distributing the title for the rest of the world. The second was Alice Cooper’s Night of Fear. This was produced by Toucan Productions for Sky in the UK and Eire and BBC Worldwide for the rest of the world. The show was shot at Alexandra Palace on the 29th October and an ‘as live’ edit was available for broadcasters the next day in case they wished to air on Halloween. Finally, another production for Sky in the UK was Elbow: Live on Air. This is an HD-Music/Globe Productions co-production. It was screened by Sky in the UK and again BBCW will be distributing for the rest of the world.

advertisement

advertisement