Digital Cinema Summit

Co-produced by SMPTE, EBU-UER and ETC


3D: Cinema and Home
Saturday, April 10 - Sunday, April 11

Stereoscopic exhibition in digital cinemas is growing steadily. One of the prime business drivers in the sales of digital cinema equipment in the past year has been stereoscopic 3D movies, which have proven able to pump up box office draw per screen.

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Providing a thorough understanding of how the human brain perceives stereo images

Consumers are reacting positively, not only to the movie experience, but also to trials and tests conducted for such content in the home. Manufacturers have exhibited 3D home equipment and stores are now selling 3D displays. As with any new technology shift, companies must grapple with the adaptation of their production lines. All companies in the entertainment industry value chain are wondering how they can most effectively transition to support this new trend.

This year’s summit, produced by SMPTE, the Entertainment Technology Center at USC, and the European Broadcasting Union will move last year’s theme “ 3D: Lens to Living Room” to “3D - Cinema and Home”. The summit will start by providing a thorough understanding of how the human brain perceives stereo images. From there, leading directors, producers, and technologists will review the entire 3D path from acquisition, through post production, distribution and display in Cinema and in the home. Panelists will review both techniques and lessons learned with real equipment and full visual demonstrations. The audience will participate in 3D perceptual viewing and will be able to discover the limitations of their own visual systems.

Distributing compressed 3D images for satellite, over-the-air, IP download, and packaged media, such as BluRay Disc

Leading engineers will explain and demonstrate the various techniques used for packaging and distributing compressed 3D images for satellite, over-the-air, IP download, and packaged media, such as BluRay Disc. A comprehensive review of display technologies will reveal the benefits and shortcomings of today’s stereoscopic displays, and provide a glimpse into the R&D labs now inventing the future of stereoscopic display.

In short, the 2010 Summit will educate and inform on all aspect of 3D, allowing attendees to prepare their companies and production lines for handling this emerging technology.

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