Article Overview

Decode Relocates as 3D Business Grows

3D specialist rental/sales house DECODE has relocated to larger premises.

“Decode 2D and 3D rental and sales business grew to a point where the current premises were just not big enough to house the total operation," comments Decode Managing Director Samuel Martin. “3D production in particular is ramping up. I saw it coming so have been planning the move and looking for suitable premises for some time now.”

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“I decided to relocate the business from our original base in Hammersmith to Wimbledon Studios, which have been totally refurbished after The Bill production team moved out.”

“Being within the Studios complex brings us many advantages, including potential business opportunities from high end film and television clients already there, high security, which is important for us and above all, room to expand our business further for years to come.”

“It has been a massive effort to prepare the new premises – building works, branding colours, network setups, servers, internet, phones, security, alarms, signage and so on, but also to plan the move so that business would move smoothly across from the old site to the new on the day – I had my fingers firmly crossed, and in the event, the planning paid off.”

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The 3D village has 3D rigs and monitors permanently set up for tests in a number of Decode’s test rooms. There is a 3D viewing / screening room, and also edit suites for reviewing 3Dfootage, either from jobs or tests, for clients’ decisions. The idea is to provide a one stop shop 3D solution for customers so they can test anything they wish, anytime within the pre-production process, and do it in the perfect environment.

DECODE

Founded by Film / TV Director Samuel Martin in 2004, Decode is a London-based rental and sales specialist in high end 3D, HD and 4K equipment for the film and television industry.

Investing heavily in 3D over the last two years, they are now developing their own brand 3D rigs and 3D tools for theatrical and TV production. The extensive range of equipment, maintained and tested to the highest standards, allow them to efficiently fulfil requests for most HD and 4K cameras and formats, HD and 35mm lenses, dollies and other accessories.

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Recently launched at the Cine Gear Expo at Paramount Studios in Los Angeles, 3Dcode’s new 3D mirror rigs have come to market after more than a year of development.3Dcode is part of Decode, leading UK Rental Company in high end 3D, HD and 4K equipment for the film and television industry.

D-REX is a large 3D rig for full size cameras such as ARRI ALEXA, Genesis, Phantom, RED, fully loaded RED EPIC, and full-size broadcast cameras. It’s the first UK designed and built rig for these cameras.

D-RAPTOR is a smaller rig for cameras such as the Sony EX3, Sony F3, EPIC and similar.

Decode also offers 2D and 3D support and project management, including logistics and implementation, to long term productions and feature films requiring assistance and advice during pre-production and production.

Recent 3D Equipment Rental: Aston Martin 3D, Pantene Shampoo 3D, Street Dance Choreographer 3D, P&G 3D, Discovery Channel 3D

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