China’s Hunan TV goes S3D with Quantel

Top broadcaster chooses Enterprise sQ for quality, speed and Stereo3D

Hunan TV, China’s premier entertainment television channel, has purchased a third Quantel Enterprise sQ fast-turnaround production system for its Stereo3D program production. Hunan TV, a division of the giant Hunan Broadcasting Group, has been a Quantel customer since 2008 when the broadcaster chose two Quantel Enterprise sQ systems for the production of entertainment programming.  Hunan TV later upgraded to a full HD workflow in 2010.

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The new Enterprise sQ system handles ingest, editing and output of S3D media within a totally integrated S3D workflow. The fast-turnaround production system will be used in Hunan TV’s new studio to produce 3D content in line with new regulations for China’s top broadcasters.

Director of Hunan TV, Mr Gong Rulin, said, “The broadcast industry in China is very competitive, so we needed a high quality and reliable broadcast system to deliver excellent results to our wide audience. We chose Quantel Enterprise sQ because its video quality is much better than other systems. The Enterprise sQ workflow is much quicker, with an excellent time-to-air. Enterprise sQ collaborative workflows enable us to produce a lot of 3D content in a very short space of time.  It allows a number of editors to work simultaneously on different sections of a program, making our turnaround time much faster.”­­­

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Quantel Sales Director, Martin Mulligan, said, “Hunan TV delivers high quality entertainment programs to an audience of over 880 million. We are delighted that Hunan TV has again chosen Quantel to deliver stunning content to this huge audience.”

Hunan Television (Chinese: 湖南卫视; pinyin: Húnán Wèishì) is a provincial satellite TV station. It launched in January 1997. Hunan STV is currently China's second most-watched channel, second only to CCTV-1, owned by China Central Television, although Hunan STV occasionally overtook CCTV-1 in ratings. Currently, Hunan TV's signal covers most of China, including Macau, Hong Kong, Taiwan and overseas as (Hunan STV World) in North America, Japan, Australia, Europe and other countries and regions landing. From 28 September 2009 and onwards, the channel is broadcasting in high-definition.

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Quantel is a world-leading developer of innovative, high performance content creation and delivery systems across post, broadcast and Stereo3D. We are driven by a passion to create the most open and efficient tools for the digital age. Quantel's product range includes: Pablo Rio software color correction and finishing systems; Enterprise sQ fast-turnaround production systems; Mission media asset management; QTube global media workflow products; and a full range of professional services. All Quantel systems deliver the creative, productive and profitable workflows that give post houses and broadcasters the edge they need to thrive and grow in today’s highly competitive global media market.

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