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CBS Sports and Cameron-Pace Group win Sports Emmy Award

CBS Sports and CAMERON–PACE Group win “The George Wensel Technical Achievement Award” for 2010 US Open Tennis Championship in 3D

CAMERON – PACE Group announces it won a Sports Emmy Award with CBSSports at the 32nd Annual Sports Emmy Awards heldat Lincoln Center in New York City on Monday, May 2, 2011.

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CAMERON – PACE Group (formerly PACE) was the innovative company responsible for designing and supplying sixFUSION 3D camera systems including three 2D/3D integrated camera rigs, Shadow Dpowered with Shadow Vision system technology and the fully integrated,on-location live broadcast mobile unit, FUSION Mobile1 Unit™ for CBS Sports’ 2010 US Open Tennis Championship. This live 3Dsports broadcast marked the first time in history that the US Open TennisChampionship was captured in 3D and the first ever live 3D broadcast utilizingCAMERON – PACE Group’s 2D/3D integrated camera rig, Shadow D. Both companieswere awarded under “The George Wensel Technical Achievement Award” categorywhich recognizes technical innovation that is extraordinary and enhances thebroadcast for the viewer for the US Open Tennis Championships - 3D at US OpenTennis Championships production.

“We are honored tobe recognized with CBS Sports for the US Open Sports Emmy,” said Vince Pace,Co-Chairman and CEO of CAMERON - PACE Group. “The future of 3D sports hinges onthe integration of critical camera positions. Utilizing the Shadow D System wewere able to give the viewer a courtside seat without any additional operators,seat kills or camera positions; a win/win for all.”

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With live 3Dsports production continuing to rise, CAMERON - PACE Group saw the opportunityto revolutionize the 2D and 3D live sports production capture process with thedesign of an integrated 2D/3D camera rig, known as Shadow D and the developmentof the Shadow Vision system technology. The Shadow D rig stacks a 3D cameranext to a longer 2D camera lens and allows one camera operator to control anddrive both cameras with one set of controls, capturing 2D and 3D imagessimultaneously. This allows 2D camera operators to capture 3D without learningnew production techniques, reduces 3D production costs and solves the conflictof 2D and 3D camera placement around a sports venue.

"It's great that our technology is beingrecognized," said James Cameron, Co-Chairman of CAMERON - PACE Group."The Shadow D allows the use of shared camera positions and operators.It's all about creating a business model that works, that makes 3D cost effectivefor broadcasters."

CAMERON – PACEGroup first unveiled the Shadow D rig at the 2010 NAB Show. Since then theShadow D rig has been utilized for various live 3D sports productions includingthe CBS Sports’ 2011 Masters Golf Tournament, CBS Sports’ 2010 US Open TennisChampionship, ESPN’s 2010 ESPN Masters Golf Tournament, ESPN’s 2010 Summer XGames and HBO Sports’ 2010 Boxing. At this year’s NAB Show, Vince Pace andJames Cameron showed a 3D clip from CBS Sports’ 2011 Masters Golf Tournamentduring their opening keynote speech in Las Vegas, Nevada.

About CAMERON - PACE Group

CAMERON - PACEGroup is advancing the future of 3D across all media channels by making themost advanced products, support solutions and creative tools available andaccessible to networks, studios, broadcasters, filmmakers and creative teamsaround the globe. The company is singularly dedicated to building uponthe strong foundation of innovative technology developed by its visionaryco-founders, James Cameron, Vince Pace and Patrick Campbell, and leveraging itsunmatched 3D expertise to help content producers realize 3D's full potential asa creative and powerful storytelling medium and remove any barriers thatprevent global audiences from experiencing the most compelling, engaging andhigh quality 3D entertainment possible. CAMERON - PACE Group was founded in2011 by Vince Pace and James Cameron. The company is headquartered in Burbank,CA.

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