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Broadcast of Another Match in 3D by MEDIAPRO

Media sports marketing organized the very first live 3D broadcast of a football match in the Valencia region

All the excitement of football in 3D came to the Congress Buildings in Valencia with the broadcast of the match between Atlético de Madrid and Valencia CF using this spectacular new technology.

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Close to 300 guests invited by SEAT and BBVA, the sponsors of the event organised by Media sport marketing, got the chance to enjoy the closest thing to being in the stadium without actually being there. A 80m² screen and Dolby 5.1 surround sound without commentary provided a great atmosphere with the guests totally immersed in the match. Guests wore special non-disposable 3D active glasses for the broadcast of the game.

The production was carried out with in-house developed technology from the MEDIAPRO R+D department, Medialuso and Kronomav. MEDIAPRO used eight 3D cameras in the Vicente Calderón Stadium for the broadcast in HD side-by-side format beaming the images from the ground to the Congress Buildings in Valencia. This was the fourth match this season which has been broadcasted using this technology with guests discovering a new way of enjoying football.

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SEAT and BBVA, the sponsors of the 3D broadcast, both had their own promotional stands in a hospitality area which provided guests with catering services on their arrival and during the game.

Media sports marketing was responsible for the organisation of the event which saw a host of famous faces from the region invited.

3D technology in the BBVA League

Media sports marketing will continue to organise 3D broadcasts of the most attractive games over the rest of the season in a cinema environment in emblematic places and always in the city of the away team.

The first match which was broadcasted in 3D was FC Barcelona – Real Madrid shown in the Congress Buildings in Madrid. Next came the broadcast of the FC Barcelona – Málaga FC match in Malaga, and recently the Atlético de Madrid – Athletic Club match was shown in the Euskalduna Palace in Bilbao.

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