NAB 2010 Super Sessions

The lights will be shining brighter in April, especially on Paradise Road. Hollywood stars — those directing the shots and those making the behind-the-scenes magic — will share their tips and tales and vision of where entertainment is headed. Don’t miss this chance to imbibe the career-boosting knowledge and inspiration. It's all happening at the Las Vegas Convention Center.


Augmented Reality: Entertainment Meets Ubiquitous Computing

Produced in association with the Academy of Television Arts and Sciences Foundation

Augmented reality (AR), mixed reality (MR) and alternate reality games (ARG) are opening the door to new forms of entertainment by dissolving the boundaries between the real and the virtual. Movie logos are launching online video games; smart phones editorializing camera views with pertinent information; and theme park rides blending live action and computer-sourced imagery. What are today's most exciting AR, MR and ARG projects and how do they use interactivity, location and graphics to build an immersive, cross-media experience? What challenges did the designers' face developing and realizing their vision? Leaders in AR, MR and ARG talk about their work remixing reality and how it might impact our definition of entertainment in the future. 

Monday, 04/12/2010 2:30pm - 3:30pm Room S222

Taming the Wild Wild West of Digital Filmmaking, Alpha to Omega

Produced in association with American Society of Cinematographers

How do you go about selecting the right digital tools to translate the director's intent to the screen? What are the options for managing colorspace and how can you insure the DP's vision is ultimately seen? What is the best way to design an effective and efficient digital pipeline all the way through post and what is the roll of testing? And, what are the most common and costly workflow sinkholes and how can you avoid them? Leading filmmakers examine how best to tame the Wild Wild West of digital filmmaking, using real world experiences.

Monday, 04/12/2010 3:30pm - 4:45pm Room N234


Big Idea, Small Budget: "Zombieland's" Production Innovations

Produced in association with Film Independent

While independent filmmakers are being asked to make movies on smaller budgets than ever, digital technologies are providing them with unparalleled opportunities. For the adventurous, there is off-the-shelf DV cameras, garage visual effects and laptop postproduction, among other cost-saving, digital strategies. The filmmakers behind "Zombieland" pull the curtain on how they used innovative production and postproduction techniques to bring their vision to the screen.

Tuesday, 04/13/2010 9:00am - 10:15am Room N234

Complex and Competitive: Creating Visual Effects in a Global Economy

Produced in association with the Visual Effects Society

Visual effects companies with offices spread across continents are the new norm, as are blockbusters with upwards of ten VFX contributors. It's a scenario born out of expanding technical and creative expertise and Hollywood's goal to rein in below-the-line costs. What communication, software/hardware, pipeline and budgetary challenges do international productions face? What needs to be done to straddle cultural differences? How can studios support quality across multiple vendors? Is there a way to ensure profitability for all? Leading visual effects executives, producers and artists explore the creative, technical, social and economic issues facing the new globalized visual effects industry.

Tuesday, 04/13/2010 1:00pm - 2:15pm Room N234


Camera Assessment Series: Illuminating Digital Cinema Cameras and Digital Cinematography

Produced in association with the Producers Guild of America (PGA)

What are the key concepts and benchmarks for evaluating digital cinema cameras and how do the results compare to 35 mm film? Can leading d-cinema camera models render highlight and lowlight detail in equal measure and do their file formats fit into popular postproduction pipelines? What are the questions you need to ask to evaluate options going forward? PGA-nominated producer Lori McCreary ("Invictus"), Cinematographer David Stump, ASC (Director of Photography, Visual Effects "A Quantum of Solace," "Fantastic Four") and producer Nick Abdo ("Beaches," "Frankie & Johnny") present the PGA's and ASC's groundbreaking, in-depth study of some of today's top d-cinema cameras and how they perform in the field. For the second part of the session, the trio will be joined on stage by Emmy Award-winning producer Michael Manheim ("Dirty Pictures," "Leap of Faith") and leading ASC cinematographers, who will share their personal experiences on set and answer audience questions.

Tuesday, 04/13/2010 4:00pm - 5:50pm Room N109

The Twenty-First Century Camera Crew and How it Works

Produced in Association with the International Cinematographer's Guild

How do you design a digital camera crew to meet the director's and cinematographer's working style, as well as the production's pipeline needs? How does this lineup vary for a high-end motion picture versus a project destined for HDTV? Why is there a digital imaging technician if the first assistant cameraman/woman knows HD? What are the workflow options for a WYSIWYG production, where what you see is what you get, and how is it different for a project slated for significant digital intermediate color correction? Leading digital filmmakers and crew explain how to configure a twenty-first century camera team and explore the challenges they face capturing, storing and moving digital assets on set.

Tuesday, 04/13/2010 2:30pm - 3:30pm Room N234