ATG Broadcast builds Guld Norge and 2D/3D HD sports playout facility at TV4, Scandinavia

"ATG Broadcast partnered with us on many occasions during the early establishment and subsequent expansion of TV4," comments Pontus Wahlstedt, System Engineer & Chief Designer at the network's parent company, Ericsson Broadcast Services. "The ATG team has a good understanding of our technical and operational requirements, working reliably, flexibly and on time. The Guld Norge playout facility will be integrated into our existing master control room for easy operation by our presentation staff."

"We have worked with TV4 on many projects over the years," adds ATG Broadcast Managing Director Graham Day. "TV4's choice of ATG Broadcast for the Guld Norge project is proof that competent engineering combined with prompt completion is an effective way to encourage return business."

"Playout and presentation for TV4 Guld Norge will be incorporated into an existing ATG-installed system with an additional Snell Sirius 610 64 x 64 routing matrix populated to handle 40 x 40 crosspoints in HD or SD," details ATG Broadcast Projects Manager Dave Whitaker. "We will also be installing an Omneon Spectrum HD/SD MPEG output port together with predominantly Axon infrastructure. The sport events channel is now on air. The new Guld Norge channel is scheduled to go on air during the second quarter of 2011.

This new TV4 project follows the recent completion by ATG Broadcast of a large playout facility handling 13 Canal Plus sports channels: Sport 1 (Sweden), Sport 1 (Denmark), Sport 2, Sport 3, Sport Extra, Sport Fotboll (Sweden), Sport Fotball (Norway), Sport Hockey, Sport Extra 1, Sport Extra 2, Sport Extra 3, Sport Extra 4 and Sport HD.

About TV4 Group

TV4 Group has delivered high quality news, entertainment, live sports and high-quality drama to the Swedish people for two decades. In addition to the main TV4 channel, the TV4 Group transmits 40 television channels in Scandinavia including Canal + which is the leading pay-TV operator. TV4 Group also has 25 local television stations and a host of other online, mobile and on-demand services, including TV4 Play.

About Ericsson

Ericsson is the world's leading provider of technology and services to telecom operators. It is the leader in 2G, 3G and 4G mobile technologies, provides support for networks with over 1 billion subscribers and has a leading position in managed services. The company's portfolio consists of mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

About ATG Broadcast

ATG Broadcast is a world-class supplier of broadcast systems planning, design, installation, commissioning and post-installation support services. ATG has the full resources needed to pre-build and test complete large-scale installations before delivery. The company is part of the Dan Technologies Group which operates from offices in Britain, Denmark, Germany, Norway, Sweden and Vietnam. The ATG Broadcast client list includes some of the world's largest broadcast networks and embraces the latest file-based high-definition digital networking technology. ATG systems are designed to allow easy upgrade and expansion, including migration to new transmission standards and delivery platforms.