3ality Technica Realigns Economics of 3D Broadcasting

IntelleCal™ and IntelleCam™ Enable S3D Production without Doubling the Crew Requirements

3ality Technica, a world leader in advanced technologies to empower creative digital stereoscopic 3D (S3D) acquisition, has unveiled new software tools to make acquiring compelling S3D easier and more efficient than ever before. The IntelleCal™ and IntelleCam™ solutions, part of the 3space™ suite of products, had its European launch by 3ality Technica at IBC.

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IntelleCal™ automatically aligns the two cameras on a rig at the push of a button, which enables a super fast and precise set up without the intervention of a technician. It does this by profiling and matching lenses and performing alignment on five axes through the entire zoom range.

IntelleCam™ automatically controls the convergence and the interaxial spacing of the cameras, without the need for a separate convergence puller at each rig, cutting the number of personnel needed by half or more – dramatically reducing costs.

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Both solutions are integrated software solutions, used in conjunction with 3ality Digital’s processing units and 3flex S3D camera rigs. IntelleCal uses the SIP and an additional processing unit, which is yet to be named.

“With the introduction of the 3space products, 3ality Technica has vastly reduced the amount of crew and the cost involved in creating compelling S3D; since we started in this business IntelleCam is the one tool that every broadcaster has asked us to develop,” said Steve Schklair, CEO and Founder of 3ality Digital.  “IntelleCal speeds up the alignment process, which traditionally takes up to an hour to set, to five minutes and it does it automatically. These new products represent a quantum leap in how broadcasters and filmmakers are going to be able to capture S3D.”

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“One of the biggest challenges for S3D has been the amount of technical equipment and expertise required to make it work and ensure it does not induce headaches and detract from the story.  With IntelleCal and IntelleCam that is no longer the case.  All the tests of the last few years have proven that there are no technical barriers to live 3D television. The issue is now much more of a business case, and these two new technologies will dramatically reduce and revolutionize the economics of 3D broadcasting.”

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The three new technologies were demonstrated at IBC in different venues during the show.  Schklair’s key-note presentation in the RAI Big Screen Auditorium on Monday, September 12, at 1:30 pm was the highlight. Live volleyball was shot on the RAI beach and was used to demonstrate Intellecam™ and Intellecal™.

About 3ality Technica™
3ality Technica is headquartered in Burbank, California, and is the leading provider of advanced stereoscopic 3D (S3D) production products that enable the highest quality live-action S3D.  3ality Technica systems have been deployed for “The Amazing Spider-Man,” “The Hobbit: An Unexpected Journey,” “Jack the Giant Killer, “Oz,” “Prometheus,” “The Great Gatsby,” and “Underworld 4.”  3ality Technica has enabled most of the world’s first S3D cinematic and broadcast achievements, including U2 3D (the movie), and the first live S3D broadcasts from the NFL, BCS Championship, BSkyB, the Super Bowl, the World Cup and NBC television.

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